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ELEVATE Northeast Partners with Worcester Business Journal for Publication’s First-Ever Cannabis Eve

WORCESTER, May 28, 2019 – In its ongoing efforts to break stigma and create opportunities for a diverse and inclusive cannabis industry, ELEVATE Northeast Events and Education is proud to announce it has partnered with the Worcester Business Journal to present the publication’s first-ever cannabis-related event, The Business of Cannabis Forum: A New Economic Engine for Central Massachusetts. This special forum brings together some of the industry’s leading experts to provide a fresh perspective for entrepreneurs, municipal officials and other professionals interested in the latest cannabis trends, challenges and opportunities in the region. Keynote speakers include Cannabis Control Commissio

How To Design the Cannabis Retail Experience

On May 8th, Elevate Northeast held an educational panel on cannabis retail design. The four panelists for the sold-out event moderated by Sam Aquillano, Executive Director of the Design Museum Foundation, engaged the audience on how to influence the buyer’s experience and trends in retail. The four design professionals included: Heather Boesch, Senior Director at IDEO, David Gruning, principal at David Gruning Communications, Michael Jager, Founding Partner/Chief Creative Officer of Solidarity of Unbridled Labour, Penelope Nam-Stephen, a Cannabis and Consumer Goods executive. They offered practical suggestions for all kinds of retail operators on what to consider when making design choices t

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